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- We focus on the Residential Flooring market as core – Commercial with Healthcare & Education as a niche
- We utilize our brand Kährs to meet the consumer, serve the customers and support the installer
- We deliver product leadership through quality, innovation and design
- We are cost efficient in all we do and the products we produce
- We put digital first and actively transform our way to do business
- We let sustainability guide us in making the right decisions
- We have a One Company culture and perform our business as a winning team
- We use M&A as an accelerator to generate profitable growth – as “bolt-on” or value creation in a consolidating industry