2018-10-17 - Kährs Group

Kährs Group recruits Chief Marketing Officer

Kährs Group, a Swedish Europe-leading manufacturer of wood flooring and PVC-free resilient flooring, has appointed Charlotta Fellman as new Chief Marketing Officer and member of the Group Management

Charlotta Fellman CMO Khrs Group 1 Januari 2019
Photo: Roger Nellsjö 

As part of strengthening Kährs Group's market position with focus on brand and product development, the company has recruited Charlotta Fellman as new CMO. In addition to working with the company's marketing strategy, Charlotta will play an important role in developing Kährs' sales channels to best meet customer needs.

"We are very happy that Charlotta has chosen to join us. She possesses the market competence we seek in order to strengthen our offering to our different customer segments in line with Kährs strategy. As CMO, Charlotta plays an important role in driving the company's market and brand-related issues forward", said Christer Persson, President and CEO, Kährs Group.

"I am very excited about becoming part of Kährs as the entire company breathes design and innovation. Together with my future colleagues, my aim is to take the next step in offering flooring products at the forefront in the market. I am also looking forward to developing Kährs' different sales channels to meet the demand from our target groups and reach them in a desirable way", said Charlotta Fellman.

Charlotta joins from the position as Vice President Sales at Perstorp Group, in charge of the business areas Europe, Middle East and Africa, and has simultaneously driven Perstorp's digital transformation programs. She has a long background at Unilever where she worked with brand building and acted as Country Manager in Norway.

Charlotta Fellman begins her new position at Kährs on January 1, 2019.

For further information, please contact:  
Helén Johansson, Corporate Communication, Kährs Group
Tel: +46 70 364 60 30 

About Kährs Group
Kährs Group is a Europe-leading flooring manufacturer in hardwood and resilient flooring with several strong brands in its product portfolio, including Kährs, Karelia and Upofloor. Kährs’ innovations have shaped the industry throughout history and the company is dedicated to providing private, commercial and public spaces with environmentally sound and long-lasting flooring solutions. Kährs Group, which delivers products to more than 70 countries, is the market leader in Sweden, Finland and Russia and holds a strong position in other key markets, such as Norway, the UK and Germany. The Group has approximately 1,700 employees and annual sales of more than SEK 3 billion. www.kahrsgroup.com

Press release as pdf