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Operations and Market Overview

Kährs Group operations are aligned to maximize the benefits of a global strategy

 
Products & Brands

The Group meets the growing demand for hardwood flooring, resilient flooring and accessories by supplying premium products with leading edge design, superior quality, with environmental responsibility and with superior service and support.

The Marketing department has overall responsibility for growing revenue, increasing market share and thus contributing to company growth and profitability.

The technical development and center for design for Hardwood Flooring is located in Nybro, Sweden. Product development of the Resilient Flooring segment is located in Nokia, Finland.

The Group portfolio consists of three trusted global brands, Kährs, Karelia and Upofloor and some local brands.
 

Market

Global Sales and marketing activities are organized into six sales regions.

Kährs Group has a leading global presence with sales in more than 70 countries – with market leading position in Sweden, Finland, Norway and Russia and with strong positions in other important markets like UK, Germany and the United States.

The Group is represented through its own personnel in 17 countries.

The objective is to strengthen the Group's profits, in core markets by improving market share and in other markets through a strategic mix of channels and product offerings.
 

Users and channels

Wood flooring products are installed in homes, apartments, commercial spaces, sports facilities and public areas. The products are sold to consumers through retailers and installers and contract sales through contractors and distributors.

Resilient products are installed in commercial spaces and are specified on projects meeting the demands for product durability, beauty, safety and health, especially in schools, public spaces and healthcare facilities.
  

Supply footprint 

Operations is responsible for procurement, production and distribution. The Group has created a consolidated supply footprint with strategic locations, close to material sources and core markets, to ensure competitive, quality products and on-time deliveries.

Kährs Group has production units for hardwood flooring in Sweden, Finland, Russia, Romania and Poland.

Production units for Upofloor resilient flooring are located in Nokia and Ikaalinen, Finland.