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Strategy

Customer offering 

Highly functional and visually appealing flooring products

  • Available for a wide spectrum of use in private, public and commercial spaces

  • Combined with an outstanding service offering to customers and distributors
    throughout the entire value chain 
     

Market position 

Europe's largest wood floor company with a strong global presence

  • A leading resilient floor producer with an innovate pvc-free product range addressing current
    desire and future requirements within the public sector such as schools and hospitals

  • High brand recognition throughout the global brand portfolio
     

Operating strategy

Sustainable growth in net sales together with improved profitability

  • Strengthening of our brands and increased sales through design, innovation, quality and service

  • Optimizing of operations 

  • Add on acquisition strategy   

  • Best practise routines