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Group Management

In addition to the President and CEO, Group management consists of the managers of the six sales regions and four Group staff managers. Group management holds monthly meetings led by the CEO. These meetings follow a set agenda and are documented in minutes. Group management conducts the ongoing financial and commercial administration and review of the Group’s activities. Group management also works continuously to adjust the strategy and adapt the operations to steer towards the set objectives.

The members of Group management are presented below, with details of their responsibilities, education, the year in which they were recruited to the Kährs Group and previous employments.

 

CEO Christer Persson

 

 

 
Christer Persson
President and CEO

Christer joined Kährs Group and the Group Management in 2012.

Prior to joining Kährs he held various leading positions in companies including Hilding Anders, EF Education, Trelleborg and Getinge.

Holds a BSc in Business Administration, University of Lund. 
  

 

  

 

CFO Peter Ericsson

 


Peter Ericsson
CFO

Member of the Group Management since 2007.

Has extensive experience in financing, tax, sales, management, M&A and restructuring.

Previously VP Sales Europe of Kährs and prior to joining Kährs in 2004 he held the positions as real estate portfolio analyst at Alecta Investment Management and as consultant at KPMG.

Holds a BSc in Finance, University of Uppsala.


 
 

 

Samuel Dalen

 

 

Samuel Dalén 
COO

Member of the Group Management since 2013.

Responsible for the hardwood flooring operation’s product supply, logistics, product development and product offering. 

Joined Kährs Group in 2009 and has previously been responsible for Marketing. Has previous experience from the management consulting industry including Accenture.

Holds a MSc Eng, University of Lund and McGill, Canada.

 

 

Fredrik Alfredsson

 

 

Fredrik Alfredsson
Regional Manager Scandinavia

Member of the Group Management since 2008.

Responsible for the sales and marketing of Kährs Group's full range in Region Scandinavia.

Fredrik has a background in sales and logistics.

Prior to his present position he has held several assignments within the Kährs Group since he joined the company in 2001. Marketing and sales in AB Gustaf Kähr, VP Supply Chain in Kährs International and Product Manager and Manager of the UK subsidiary.

Holds a MBA, Växjö University, BSc Econ, Missouri State/Växjö University. 

 

Heli Jaronen

 

 

Heli Jaronen
Regional Manager Finland & Baltic

Member of the Group Management since 2018.

Responsible for the sales and marketing of Kährs Group's range in Region Finland & Baltic.

Heli has a background in sales development, marketing, building materials and construction. Prior to joining Kährs in 2018 she held various positions in companies Pukkila Oy Ab, Hunton Fiber AS, Saint-Gobain Finland Oy and Lemminkäinen Oyj.

Holds a BSc Eng, Tampere University of Applied Sciences.

 

 

Robert Bieger

 

 

Robert Bieger
Regional Manager Central Europe & UK 

Member of the Group Management since 2008.

Responsible for the sales and marketing of Kährs Group's full range in region Central Europe & UK.

He has experience from positions in Central Europe with focus on sales, marketing and developing business models in several markets.

Has held various positions since joining Kährs Group in 1994. Previous experience from Schlotterer, Everwood and Schwab.

Holds a MBA, Chamber of Commerce/University Reutlingen. 

 

Alexei Pechorin

 

 

Alexei Pechorin
Regional Manager Russia & Other CIS

Member of the Group Management since 2013.

Responsible for the sales and marketing of Kährs Group's full range in region Russia & Other CIS.

Has experience in sales development, building distribution networks, growing market share, brand recognition.

Prior to joining Kährs Group in 2009, he held several positions in International Paper such as Area Sales Manager and Head of Representative Office. In PPG Industries he was Managing Director, responsible for business in Russia and CIS.

Holds an Executive MBA, Antwerpen Business School.

 

Sean Swanson

 

 

Sean Swanson
Regional Manager Americas

Member of the Group Management since 2012.

Responsible for the sales and marketing of Kährs Group's full range in region Americas.

Prior to his present position, Sean held several positions in Kährs Group since he joined the company in 1995: Area Sales Manager in Kährs International, VP of sales in North America and VP of Global Business Development.

Holds a BSc, UC Davis and a MBA, University of Central Florida.

 

Andreas Berge

 

 

Andreas Berge
Regional Manager Other Markets and Resilient Flooring

Member of the Group Management since 2012.

Responsible for the sales and marketing of Kährs Group's full range in region Other Markets. Responsible for Kährs Group's resilient flooring operations globally.

Has experience from sales, business development, controlling, M&A integration, start-up business ventures. Berge has a consulting background from Accenture and he has also been engaged in start-up business ventures. He joined Kährs Group 2010 and has previously held the position Head of Business Development.

Holds a MSc Eng, University of Lund.