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Group Management

In addition to the President and CEO, Group management consists of the managers of the four customer segments and four Group staff managers. Group management holds monthly meetings led by the CEO. These meetings follow a set agenda and are documented in minutes. Group management conducts the ongoing financial and commercial administration and review of the Group’s activities. Group management also works continuously to adjust the strategy and adapt the operations to steer towards the set objectives.

The members of Group management are presented below, with details of their responsibilities, education, the year in which they were recruited to the Kährs Group and previous employments.


Johan Magnusson



Johan Magnusson 
President and CEO

Johan joined Kährs Group and the Group Management in 2019

Prior to joining Kährs he was Managing Director at Owens Corning & Senior Vice President of Paroc Technical Insulation and he has previously held senior positions within Assa Abloy, Ruukki, Swedoor and Hilding Anders.

Holds a MSc in Business Administration, Växjö University


Fredrik Alfredsson


Fredrik Alfredsson
Chief Commercial Officer Retail

Member of the Group Management since 2008.

Responsible for Group sales in the Retail segment on Kährs Group's main markets.

Fredrik has a background in sales and logistics. Prior to his present position he has held several assignments within the Kährs Group since he joined the company in 2001. Marketing and sales in AB Gustaf Kähr, VP Supply Chain in Kährs International and Product Manager and Manager of the UK subsidiary.

Holds a MBA, Växjö University, BSc Econ, Missouri State/Växjö University.

Andreas Berge


Andreas Berge
Chief Commercial Officer Project

Member of the Group Management since 2012.

Responsible for Group sales in the Project segment on Kährs Group's main markets.

Has experience from sales, business development, controlling, M&A integration, start-up business ventures. Berge has a consulting background from Accenture and he has also been engaged in start-up business ventures. He joined Kährs Group 2010 and has previously held the position Head of Business Development.

Holds a MSc Eng, University of Lund.

Alexei Pechorin


Alexei Pechorin
Chief Commercial Officer Emerging Markets

Member of the Group Management since 2013.

Responsible for the sales and marketing of Kährs Group's full range in Russia and Emerging Markets.

Has experience in sales development, building distribution networks, growing market share, brand recognition.

Prior to joining Kährs Group in 2009, he held several positions in International Paper such as Area Sales Manager and Head of Representative Office. In PPG Industries he was Managing Director, responsible for business in Russia and CIS.

Holds an Executive MBA, Antwerpen Business School.

Charlotta Fellman CMO


Charlotta Persfell 
Chief Marketing Officer

Member of the Group Management since 2019.

Responsible for Group marketing activities such as strategic brand development, communication, product development and design. Also responsible for Online sales.

Charlotta has experience in marketing, brand development, sales and digital transformation. She most recently held the position as Vice President Sales at Perstorp Group and has previously worked at Unilever with brand building and as Country Manager in Norway. Charlotta joined Kährs Group 2019.

Holds a MSc in Chemical Engineering and Industrial Economics, Åbo Akademi.



Andreas Larsson

Andreas joined Kährs Group and the Group Management in 2020.

Prior to joining Kährs, Andresa was CFO at Haldex and has extensive experience through several senior positions in finance and business controlling at companies as Heatex, where he was CFO, and from Assa Abloy and Cardo.

Holds a BSc, Business Administration, University of Lund.

Jonas Back


Jonas Bäck
Business Development Director

Member of the Group Management during 2013-2016 (Business Development 2013-2014, CFO 2015-2016) and from 2019.

Responsible for M&A, operational support and strategic group projects.

Has experience from various positions with focus to develop and improve business performance and to strengthen market position. Jonas has during his employment in Kährs Group held the positions as Business Development, CFO and Business Control. Prior joining Kährs Group, Jonas held positions within finance and business control in Hilding Anders, E.ON AG and Getinge Group.

Holds a BSc in Business Administration, University of Lund. 

Samuel Dalen


Samuel Dalén 
Chief Operating Officer

Member of the Group Management since 2013.

Responsible for the Group's product supply and logistics. 

Joined Kährs Group in 2009 and has previously been responsible for Marketing. Has previous experience from the management consulting industry including Accenture.

Holds a MSc Eng, University of Lund and McGill, Canada.